The South Coast Insider is a monthly magazine devoted to the vibrant South Coast community stretching from Mount Hope Bay to Buzzards Bay. For 10 years we’ve informed, entertained, sometimes challenged, but never bored, an ever-growing number of loyal readers. We tell them what’s happening and what’s going to happen. And we introduce them to each other and to the wonderful resources and attractions our entire region has to offer.
Over 80,000 The South Coast Insider readers live, work, and play in the South Coast. They are active, affluent, well educated, and always curious about our big community. They are always looking for things to do, places to shop, and services available close to home.
Here’s what some of our readers had to say about The Insider:
- Always available
- Informative, inviting and appealing
- An easy way to find things to explore
- A good place to discover all the little shops in the area
- Perhaps the only publication with a regional outlook
- So many local facts
- We keep it all month!
- Accentuates the positive qualities of the region.
- The Insider made us want to move here!
Circulation of 30,000 is controlled through targeted distribution at over 500 locations throughout the MA and RI:
- Boutiques, restaurants, hospitals and other places generally frequented by our readers
- High-visibility points, including supermarkets and visitor information centers
- In addition, copies are mailed to advertisers, professional offices and to those who choose to subscribe
Gender
52% female
48% male
Average Annual Income
49% less than $50,000
51% greater than $50,000
Age
19% 65+ years old
18% 55-64 years old
26% 45-54 years old
20% 35-44 years old
17% 18-34 years old
Education
77% have a college degree or some college education
23% have a undergraduate and graduate degree
