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Our Annual Advertiser Program : The Benefits
• The greatest benefit of an annual advertising program is increasing your sales. Targeting more than 80,000 of your best prospects with frequency and consistency will do just that.
• Annual advertisers receive our lowest advertising rates.
• You are guaranteed a frozen rate for the duration of your program even if a general rate increase takes place.
• You receive free creative design assistance on ads (including one free color scan).
• You will have an ad campaign that is working for you every day of the year. Our subscribers indicate that in addition to reading each issue thoroughly, they refer back to it frequently.
• You receive value-added opportunities and/or discounted rates in special issues or sections of our other publications.
• Annual advertisers are guaranteed a free listing in our website business directory and are offered a free link from our Web site.
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The Power of Magazines
WHY DO SMART MARKETERS EMBRACE MAGAZINES SO WARMLY?
Readership - Magazine readers seek out their favorite publications because they are interested in the content and are seeking information and entertainment. They are educated, involved in their communities, and likely to attend events outside their homes.
Response - The prime prospects for most products are more likely to respond to a magazine ad than to a television commercial. Magazines are considered the most “personal” and “relevant” medium. More consumers report that they purchase products as a direct result of magazine advertising than any other medium.
Believability - Magazines rank among the most trusted and credible of all media, print or broadcast. While they are entertaining, the main product is most often in-depth information.
Usefulness - Magazines satisfy the need to know, and cater specifically to personal interests.
Endurance - A magazine offers long shelf life and high pass-along readership. Magazine ads can produce results six months and even a year after publication.
Efficiency - Magazine advertising rates are reasonable, especially considering their effectiveness at zeroing in on prime prospects, a target audience who know they will find what they need in a magazine.
Compatibility - Magazines create an environment of their own. The advertiser purchases a frame of mind as well as a frame of reference. Readers spend as long as they like with a story or an ad. They can turn back to reread something, clip an ad or pass their copy along to a friend.
Accessibility - Magazines aren’t relegated to missed time slots. They will wait for their readers to return to them in their own good time.
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