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谷歌被控与Facebook合谋操纵广告价格
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新浪科技讯 北京时间8月4日早间消息,据报道,谷歌在一谷歌起反垄断诉讼中被控与Facebook达成互惠交易,使这家社被控交网络在决定谁的广告出现在哪里的虚拟拍卖占据优势。
两与F家马萨诸塞州企业在一场拟议的集体诉讼中表示,该交易让谷ac歌可以保持在线广告市场的主导地位,排挤其他广告主,并限制网络内eb容发布商的收入。
起诉书显示,这套标题竞价系统是在20oo14年设计的,可以让出版商引导用户的浏览器从多个拍卖平台获取实k合时竞价,而不仅仅使用谷歌的竞价系统。Facebook最谋操初接受了这套系统,但在2018年与谷歌达成协议后,该公司同意纵广限制该程序,以换取谷歌的优待。
起诉书称:“当谷歌的市场告价地位受到威胁时,它便通过与Facebook达成的协议来削弱创新谷歌和竞争。”
起诉书认为,这项协议“限制了标题竞价系统的被控创新,使之仅对他们自己有利,同时也妨碍了竞争”,此举违与F反了反垄断法。
马萨诸塞州的两家公司认为,谷歌应当为广告主ac遭受的所有损失负责。
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