璋锋瓕楂樼�瑙ｈ�2021骞碤2璐㈡姤锛氬皢浣跨敤AR妯℃嫙瀹炰綋搴楃殑璐�墿鍦烘櫙

鏌ョ湅鏈€鏂拌�鎯�

鐩稿叧鏂伴椈锛氳胺姝屾瘝鍏�徃Alphabet鍙戝竷浜屽�搴﹁储鎶ワ細鍑€鍒╁悓姣斿�闀�166%

鏂版氮绉戞妧璁� 鍖椾含鏃堕棿7鏈�28鏃ユ棭闂存秷鎭�紝鎹�姤閬擄紝Alphabet锛堣胺姝屾瘝鍏�徃锛変粖澶╁彂甯冧簡鎴�嚦6鏈�30鏃ョ殑2021璐㈠勾绗�簩瀛ｅ害璐㈡姤銆傛姤鍛婃樉绀猴紝Alphabet绗�簩瀛ｅ害鎬昏惀鏀朵负618.80浜跨編鍏冿紝涓庝笂骞村悓鏈熺殑382.97浜跨編鍏冪浉姣斿�闀�62%锛屼笉璁″叆姹囩巼鍙璋锋樺姩鐨勫奖鍝嶄负鍚屾瘮澧為暱57%锛涙寜鐓х編鍥介€氱敤浼氳�鍑嗗垯锛孉lphabet绗�簩瀛ｅ害鍑€鍒╂鼎涓�185.25浜跨編鍏冿紝涓庝笂骞村悓鏈熺殑69.59浜跨編鍏冪浉姣斿�闀�166%銆�

涓氱哗鍏�竷涔嬪悗锛岃胺姝孋EO妗戣揪灏斅风毊鐚� 锛圫undar Pichai锛夈€丆FO闇蹭笣路娉㈡媺鐗癸紙Ruth Porat锛夊拰棣栧腑鍝佺墝瀹楥BO鑿插埄鏅�疯緵寰峰嫆锛圥hilipp Schindler 锛夊彫寮€浜嗗垎鏋愬笀鐢佃瘽浼氳�锛屽洖绛斾簡鐩稿叧瓕楂涓氬姟鐨勯棶棰樸€�

浠ヤ笅鏄�垎鏋愬笀鐢佃瘽浼氳�鍥炵瓟鎽樿�锛�

鎽╂牴澹�腹鍒╁垎鏋愬笀甯冭幈鎭┞疯�鐡﹀厠锛圔rian Nowak锛夛細鎴戞湁涓や釜闂��锛屼竴涓��闂�毊鐚滐紝杩樻湁涓€涓�兂璇烽棶杈涘痉鍕掋€傞�鍏堬紝鐨�寽锛屼綘杩欎簺骞村疄鐜颁簡闈炲父澶氱殑鍒涙柊锛岀敤AI鍘绘敼杩涙悳绱�紝鏀硅繘鏁翠綋涓氬姟銆傞偅浣犺兘涓嶈兘鍚戞垜浠�睍绀哄嚑涓�緥瀛愶紝璇磋�浣犺�寰楁湭鏉ュ湪鍝�簺棰嗗煙鍙�互浣跨敤AI杩涗竴姝ユ敼鍠勫叕鍙哥殑浜у搧锛熺劧樼�鍚庤�闂�緵寰峰嫆锛屾兂璇蜂綘涓惧嚑涓�緥瀛愶紝鏉ヨ�涓€涓嬪叧浜嶰mnichannel锛屼綘鏈€鍏虫敞鐨勭偣鏄�粈涔堬紝浠ヤ究缁х画璁╂洿澶氶浂鍞�晢杩涘叆Omnichannel锛屼粠鑰屾帹鍔ㄩ浂鍞�笟鍔★紵

妗戣揪灏斅风毊鐚滐細閴翠簬鎴戜滑鍦ㄦ渶閲嶈�鐨勪骇鍝佹悳绱�笂瀵笰I瀵勪簣鐨勫帤鏈涳紝鎴戜滑鍏跺疄鐪嬪埌杩欓噷浠嶆湁闈炲父澶氱殑椤堕儴绌洪棿銆傛垜浠�湁BERT锛岃繖鏄�潪甯告樉钁楃殑鏀硅繘锛屾帴鐫€鎴戜滑杩樻湁MUM锛屽彟涓€涓�潪甯告�鐨勮瑙ｈ繘姝ャ€備俊鎭�湪鍙戝睍锛屽彂灞曞湴闈炲父杩呴€燂紝骞舵寔缁�笉鏂�湴寮€鍙戝嚭鏇村ソ鐨勬ā鍨嬶紝鏀瑰杽鎴戜滑鐨勬悳绱㈣川閲忓拰鎺掑悕銆傝繖鏄�潪甯搁噸瑕佺殑涓€涓�姇璧勯�鍩熴€傞櫎姝や箣澶栵紝鎴戞兂璇达紝鎴戜滑鎵€鍋氱殑杩欎竴鍒囧姫鍔涢兘鏄�负浜嗙‘淇濊�绠楁満鍙�互浠ュ�绉嶆ā寮忕悊瑙ｏ紝姣斿�鍥惧儚銆侀煶棰戙€佹枃鏈�拰瑙嗛�绛夛紝鍐嶅皢璇ヨ兘鍔涘簲鐢ㄥ埌鎴戜滑鐨勪骇鍝佷腑銆�

鑿插埄鏅�疯緵寰峰嫆锛氭垜浠�笇鏈涚‘淇濓紝浜轰滑鎵撳紑璋锋瓕鏃讹紝�2浠栦滑鍙�互鎵惧埌灏藉彲鑳藉�鐨勫晢瀹舵彁渚涚殑鏈€濂戒骇鍝佷笌鏈€浼樹环鏍笺€傛垜浠�篃姝ｅ湪绉�疮棰嗗�鍔涳紝姝ｅ彇寰楁樉钁楃殑杩涘睍銆傛垜涔嬪墠鎻愬埌杩囷紝2020骞寸殑鐩�爣鏄�幓闄ら噾铻嶉殰纰嶃€傛垜浠�负骞冲彴涓婇攢鍞�殑鍟嗗搧鍏嶅幓浜嗕剑閲戣垂銆傚€煎緱涓€鎻愮殑鏄�紝鍦ㄤ竴瀛ｅ害锛屼娇鐢ㄥ厤浣ｉ噾鍜岃喘鐗╁箍鍛婄殑鍟嗗�锛屼粬浠�殑鐐瑰嚮鐜囨彁楂樹簡50%銆傛垜璁や负杩欏挨鍏朵护浜哄嵃璞℃繁鍒汇€�2021骞寸殑鐩�爣锛屽垯鏄�幓闄ゆ暣02鍚堥殰纰嶏紝鎴戜滑涓嶴hopify銆丼quare銆丅eCommerce鍜孏oDaddy绛夊缓绔嬩簡鍚堜綔鍏崇郴銆備粬浠��闆跺敭鍟嗗湪鎴戜滑骞冲彴涓婃惌寤轰笟鍔″彉寰楁洿鍔犲�鏄擄紝鑰屾垜浠�钩鍙颁笂涔熷凡缁忛泦鎴愪簡鎼滅储銆佽喘鐗┿€佸浘鐗囨悳绱㈠拰YouTube绛夊姛鑳姐€�

涓€鏃﹀晢瀹堕€夋嫨浜嗘垜浠�紝鎴戜滑鑳藉�涓轰粬浠�彁渚涚殑浠峰€奸潪甯稿�銆傛垜浠�彂甯冧簡涓€涓�柊鐨勮瘎浼板伐鍏凤紝甯�姪闆跺敭鍟嗘洿濂藉湴浜嗚В閿€鍞�〃鐜板拰瀹氫1骞环銆備綘闂�埌浜嗗叿浣撶殑鍏虫敞棰嗗煙锛岄偅涔堟垜浠�殑閲嶇偣灏嗘槸鎵撻€犳洿濂界殑浜у搧鍜岀敤鎴蜂綋楠岋紝涓嶄粎浣跨敤鎴戜滑鐨刄I/UX鎼滅储鍙嶉�銆佹垜浠�殑鎶€鏈�拰AI鑳藉姏锛屾垜浠�篃浣跨敤AR灏嗗疄浣撳簵鐨勮喘鐗╀綋楠屾惉鍒扮嚎涓婏紝璁╃敤鎴峰湪璐�拱涔嬪墠鑳藉�鍏堟祴璇曚竴涓嬪晢鍝併€傛垜浠�湪鍖栧�鍜屾湇瑁呭搧绫讳笅鎺ㄥ嚭浜嗚繖涓�姛鑳姐€傛垜浠�繕鏈夎喘鐗╁浘琛�紙Shopping Graph锛夈€傛垜浠�湪璋锋瓕骞冲彴涓婏紝鎯宠�鎻愪緵碤2鐨勬槸涓€涓�叏鏂扮殑浜у搧浣撻獙銆傛瘮濡傦紝浣犲彲浠ョ敤鎴�浘鎴栫敤浣犵殑鎵嬫満鎽勫儚澶村湪鎴戜滑骞冲彴涓婅喘鐗╋紝瀵绘壘浣犵湅涓�殑杩炶。瑁欐垨杩愬姩闉嬬瓑绛夈€傛垜浠�嚧鍔涗簬鎵撻€犱竴涓�紑鏀剧殑闆跺敭鐢熸€佺郴缁燂紝涓€涓��鎵€鏈夊晢瀹跺彲浠ュ叕骞崇珵浜夌殑骞冲彴銆傛垜鐩镐俊鏈�潵杩樻湁寰堝�鏈轰細銆�

鎽╂牴澶ч€氬垎鏋愬笀閬撴牸路瀹夊�鏂�紙Doug Anmuth锛夛細鎴戞湁涓や釜闂��銆傞�鍏堬紝杩囧幓鍑犲勾锛岃胺姝岀殑閲嶈�绛栫暐閮芥槸璐㈡灏嗚胺姝屾湇鍔″叏闈㈠湴鎺ㄥ悜娑堣垂鑰咃紝閭ｈ兘鍚﹁�浣犺皥璋堟悳绱㈢殑鏁翠綋鎭㈠�锛岃胺姝屼簯鐨勫�闀匡紝浠ュ強鍜屼紒涓氱敤鎴风殑鍚堜綔杩涘睍锛岃繕鏈変紒涓氱敤鎴风殑鎺ュ彈绋嬪害锛熺�浜屼釜闂��鎯宠�闂�尝鎷夌壒锛屽叧浜庝笅鍗婂勾鍜屾湭鏉ョ殑鎴愭湰銆傝兘鍚﹀叿浣撹皥璋堝湪鐤�儏鍓嶅拰鐤�儏鍚庯紝鏁翠綋鐨勬垚鏈�粨鏋勬湁鍝�簺鎶曞叆鍜屾敹鑾凤紵

妗戣揪灏斅风毊鐚滐細鎬荤殑鏉ヨ�锛屼綘鍙�互鐪嬪埌锛岃繖鏄�竴涓�箍娉涚殑鏁板瓧杞�瀷锛屾秷璐硅€呮�鍦ㄥ�鎵炬姤锛暟瀛楀彉闈┿€傚熀浜庢秷璐硅€呮墍澶勭殑棰嗗煙锛屼粬浠�皢Alphabet瑙嗕负鑷�繁鐨勬暟瀛楀悎浣滀紮浼淬€傞偅鎴戜滑涔熷姫鍔涗负浠栦滑鎻愪緵鎴戜滑鎵€鑳芥彁渚涚殑鏇村箍娉涚殑瑙ｅ喅鏂规�銆備竴鍒囩殑杩涘睍涔熷崄鍒嗛『鍒┿€備綘涔熸彁鍒颁簡浜戜笟鍔★紝璁稿�浜戝�鎴烽€夋嫨涓庢垜浠�矡閫氾紝鏄�洜涓轰粬浠�叧蹇冧緵搴旈摼鐨勫畨鍏ㄦ€с€佹垨鑰呬粬浠�兂灏濊瘯鐞嗚В鏁板瓧杞�瀷骞跺姞澶у�鏁版嵁鍒嗘瀽鐨勬姇璧勩€佹垨鑰呬粬浠�兂瑕侀噰鍙栨贩鍚堢殑鍔炲叕妯″氬皢紡绛夌瓑銆傚�鏋滀粬浠�槸闆跺敭鍟嗙殑璇濓紝鎴戜滑鍙�互鍚戜粬浠�彁渚涙垜浠�湪骞垮憡棰嗗煙鐨勪笓涓氳兘鍔涳紝鎴戜滑鍦ㄧ數鍟嗛�鍩熺殑鍚堜綔浼欎即绛夌瓑銆傚�浜庤繖浜涜秼鍔匡紝鑿插埄鏅�垰鎵嶅凡缁忔彁鍒颁簡鎴戜滑鐨勫悎浣滀紮浼寸殑渚嬪瓙銆傛墍浠ワ紝鍦ㄤ紭鍏堢殑鍨傜洿棰嗗煙锛屾垜浠�兘澶熷仛鍒版繁搴﹀箍娉涚殑鍙備笌銆傛渶杩戣胺姝屼笌Univision鐨勫悎浣滐紝鎴栬�涔熸槸鎴戜滑涓庝紒涓氬缓绔嬪�浜у搧鍚堜綔鐨勪竴涓�緥瀛愩€�

闇蹭笣路娉㈡媺鐗癸細鑷充簬鎴戜滑浣跨濡備綍鐪嬪埌涓嬪崐骞寸殑鎶曡祫锛屽叾瀹炴姇璧勭殑閲嶇偣杩樻槸鎴戜滑濡備綍鑳藉�鏀�寔鐭�湡鍜岄暱鏈熺殑鍝佽川澧為暱銆傛垜璁や负锛岄噸瑕佺殑涓€鐐规槸浜嗚В锛屾垜浠�殑鏈変簺鎴愭湰鍦ㄧ煭鏈熷彲鍙樻€т笉澶э紝鍍忔槸鎴戜滑鏁版嵁涓�叴鐨勬姌鏃у拰杩愯惀鎴愭湰绛夈€傛墍浠ヤ綘鍘荤湅鎴戜滑鐨勪簩瀛ｅ害琛ㄧ幇锛岀壒鍒�槸浜屽�搴︾殑杩愯惀鍒╂鼎鐜囩殑鍚屾瘮澧為暱锛屽畠鏄庢樉鍦板弽搴斾簡鎴戜滑寮哄姴鐨勬敹鍏ュ�闀匡紝浣嗕篃鍛堢幇浜嗕竴涓�簨瀹烇紝灏辨槸鏈変簺鎴愭湰鐭�湡敤A鍙�彉鎬ф洿浣庛€備絾鏄�紝鑷充簬鏀�寔闀挎湡鐨勫�闀匡紝灏ゅ叾鏄�胺姝屾湇鍔″拰璋锋瓕浜戠殑澧為暱锛屾垜浠�細缁х画鍔犲揩鎶曡祫鑺傚�銆傚憳宸ュ洟闃熴€佹暣浣撶殑璁＄畻鏈鸿惀閿€绛変篃鏄��姝ゃ€傜劧鍚庢垜浠��鍔炲叕瀹よ�鏂界殑鎶曡祫鑺傚�涔熷湪鍔犲揩銆備箣鍓嶆垜鏇炬彁鍒帮紝鐢变簬鐤�儏锛屾垜浠�湪鍔炲叕妤肩殑瑁呬慨鍜屽缓璁捐繖鍧楃殑鑺傚�鏈夋墍鏀剧紦锛屼絾鐜板湪锛岃繖鏂归潰鐨勬姇璧勬�鍦ㄩ€愭笎鎭㈠�銆傝繖涔熶笌鎴戜滑鎻愬埌鐨勭户缁�湪缇庡浗鍜R妯屽叏鐞冨竷灞€锛岀户缁�姇璧勫憳宸ュ洟闃熺殑澧為暱鐩镐竴鑷淬€傛垜杩樻兂鎻愬彟澶栦竴鐐癸紝灏辨槸鎴戞兂浣犱篃鐪嬪埌浜嗭紝鍦ㄦ湰瀛ｅ害锛岃储鎶ョ粨鏋滀篃鍙嶆槧浜嗗彈鐩婁簬鎴戜滑浠婂勾鍒濊皥鍒扮殑鍑忓皯鎶樻棫璐圭敤鐨勪娇鐢ㄥ�鍛界殑鍙樺寲銆傚湪鏈��搴︼紝浣跨敤瀵垮懡鍙樺寲甯︽潵鐨勬敹鐩婄害涓�7.21浜跨編鍏冿紝浣嗗湪浠婂勾涓嬪崐骞达紝浣跨敤瀵垮懡鍙樺寲甯︽潵鐨勬敹鐩婁細鍑忓皯銆�